Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : The Free Press, 1991Description: 299 páginas : ilustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9781439188385Subject(s): Marcas (mercadeo) | Administración de mercadeo | Administración de productos | EME_Ciclo II | EME_Ciclo II_Portafolio de marcas y brandingDDC classification: 658.827
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
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Recursos de información electrónicos y digitales | EBR658.827 / A111m 1991 (Browse shelf(Opens below)) | Ej. 1 | Ej. 1 | Available | Disponible Kindle No 003, 0048, 166, 167, 171, 172 | 0071 |
Total holds: 0
Disponible Kindle.
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