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		Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz. by Johnston, Mark W [autor.] \| Barreira Díaz, Iván M [revisión] \| Deras Quiñones, Adolfo [traductor] \| Marshall, Greg W \| Mascaró Sacristán, Pilar [traductor]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ... Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani. by Stanton William J [autor.] \| Etzel, Michael J \| Walker, Bruce J. Edition: 11a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Richard L. Sandhusen ; traducción Ma. Helena Rosas Sánchez ; revisión técnica Mario de la Garza Gorostieta. by Sandhusen, Richard L [autor.] \| De la Garza Gorostieta, Mario [revisión] \| Rosas Sánchez, María Helena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / S217m. Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by Mcdonald, Malcolm H. B [autor] \| Baker, Susan, 1946 \| Bass, Margarita [autor] \| Christopher, Martín [autor] \| Knox, Simon [colaborador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2003Publisher: [s.l.] : [s.e.], 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478m. Place hold Request article Add to cart (remove)
		Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ... Place hold Request article Add to cart (remove)
		Key account management : maximising profitability from major customers / John Rock. by Rock, John [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin. by Kerin, Roger A [autor.]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / K394m2 2003, ... Place hold Request article Add to cart (remove)
		Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón. by Michaelson, Gerald A [autor.] \| Michaelson, Steven W \| Ossés Terrón, Carlos [traductor] \| Rico Grau, Mercedes [editor]. Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ... Place hold Request article Add to cart (remove)
		Marketing en la pequeña y mediana empresa / Donald Cyr, Douglas Gray ; translator Angela García. by Cyr, Donald [autor.] \| García, Ángela [traductor] \| Gray, Douglas. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C994m. Place hold Request article Add to cart (remove)
		Cómo crecer cuando los mercados no crecen / Adrian Slywotzky y Richard Wise ; con Karl Weber ; traducción de Nicolás Suescún. by Slywotzky, Adrian J [autor.] \| Suescún, Nicolás, 1937- [traductor] \| Weber, Karl \| Wise, Richard. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634c. Place hold Request article Add to cart (remove)
		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria. by Liria, Eduardo [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ... Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing : concepts and strategies / William M. Pride, O. C Ferrell. by Pride, William M [autor.] \| Ferrell, O.C, 1943-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin. by Dvoskin, Roberto [autor.]. Series: Management. MasterMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f. Place hold Request article Add to cart (remove)

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