Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón.
Material type:
TextLanguage: Spanish Publisher: México : Thomson, 2002Edition: 2 editionDescription: 463 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 970686198XSubject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo -- Enseñanza | Administración de mercadeoDDC classification: 658.8
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General | 658.8 / F383e (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014134 |
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