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Estrategia de marketing /

Ferrell, O.C

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón. - 2 edition. - 463 páginas : ilustraciones.

ISBN: 970686198X

Subjects--Topical Terms:
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadeo--Enseñanza.
Administración de mercadeo.

Dewey Class. No.: 658.8 / F383e

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