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Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor] | Lucas, George H [coautor] | Núñez Herrejón, José Luis [traductor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383e.

Marketing strategy / O. C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Ohio : Thomson, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383m, ...

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales.

by Ferrell, O.C [autor.] | Carril Villarreal, María del Pilar | Hartline, Michael D | Treviño Rosales, Magda Elizabeth.

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1).

Marketing management strategis / Ferrell, O.C., Michael D. Hartline.

by Ferrell, Hartline [autor.] | Hartline, Michael D.

Edition: Fifth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F583m.

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