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		Marketing : connecting with customers / Gilbert D. Harrell y Gary L. Frazier. by Harrell, Gilbert D [autor.] \| Frazier, Gary L. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New Jersey : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / H296m 1999, ... Place hold Request article Add to cart (remove)
		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. by Fornell, Claes [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / F727s. Place hold Request article Add to cart (remove)
		Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator. by Barnes, James G [autor.] \| Rivera, José Martín [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ... Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Ten key customer insights : unlocking the mind of the market / Robert Schieffer. by Shieffer, Robert [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / S332t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber. by Bel, Egbert Jan Van [autor.] \| Sander, Ed \| Weber, Alan. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ... Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros]. by Malfitano Cayuela, Oscar [autor]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014. Place hold Request article Add to cart (remove)
		What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas J. Webb. by Webb, Nicholas J, 1958- [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : American Management Association, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W365w 2017. Place hold Request article Add to cart (remove)
		What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Melina Palmer. by Palmer, Melina [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: Coral Gables : Mango Publishing, 2021Other title: Unlocking consumer decisions with the science of behavioral economics.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P173w 2021. Place hold Request article Add to cart (remove)

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