Marketing : connecting with customers / Gilbert D. Harrell y Gary L. Frazier.
Material type:
TextLanguage: inglés Publisher: New Jersey : Prentice Hall, 1999Description: xix, 552 páginas : ilustraciones, gráficas, fotografías ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780023502514Subject(s): Relaciones con los clientes | Fidelización de clientes | Lealtad del consumidor | Preferencias de los consumidores | Planeación de mercadeo | Estrategias de mercadeoDDC classification: 658.812 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reserva
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Reserva | 658.812 / H296m 1999 (Browse shelf(Opens below)) | Ej.1 | Available | 7101011098 | ||
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.812 / H296m 1999 (Browse shelf(Opens below)) | Ej.2 | Available | 7101027933 |
Incluye índice.
Chapter 1. Marketing conneting with customers ; Chapter 2. Customer satisfaction and loyalty: building value with quality ; Chapter 3. The marketing environment and its global dimensions ; Chapter 4. The strategic marketing planning process: domestic and global ; Chapter 5. Marketing information and research ; Chapter 6. Market segmentation, targeting and positioning ; Chapter 7. Conneting with customers: understanding consumer behavior ; Chapter 8. Business to business marketing ; Chapter 9. Product decisions and strategies ; Chapter 10. Product planning, development and management ; Chapter 11. Service and nonprofit marketing ; Chapter 12. Marketing channels wholesaling, and physical distribution ; Chapter 13. Retailing and direct marketing ; Chapter 14. Integrated marketing communications ; Chapter 15. Mass communications: adversiting, sales promotion, and public relations ; Chapter 16. Personal selling and sales force management ; Chapter 17. Pricing approaches. .
Este texto comunica con precisión lo que hacen los vendedores destacados de hoy: CONECTAR ... a través de la tecnología, a través de las relaciones y con la diversidad, global y éticamente. Proporciona un tratamiento contemporáneo y emocionante de marketing que integra los años de experiencia de enseñanza, investigación y consultoría de los autores con un sesgo de acción y aplicación a problemas y fuerzas del mundo real.
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