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Mercadotecnia / Philip Kotler ; traducción de Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela.

by Kotler, Philip [autor.] | Quintana Varela, Miguel Fernando [traductor] | Villegas Orrego, Fabio [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Managing services : marketing operations and human resources / Christopher H. Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice-Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898m.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Global marketing management / Warren J Keegan.

by Keegan, Warren J [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26g, ...

Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / L897s.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor] | Armstrong, Gary [autor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Brandmaps : the competitive marketing strategy game / Randall G Chapman.

by Chapman, Randall G [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Other title: Competitive marketing strategy game.Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH466b.

Marketing management : analysis, planning, implemantation and control : instructor`s resource manual and video guide / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mi.

Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice.

by Keegan, Warren J [autor.] | Prentice, Esmé Frances, Tr.

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1).

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / O58i.

La esencia de la mercadotecnia / Simón Majaro ; traducción Luis J. Díaz Mena.

by Majaro, Simón - Díaz Mena, Luis J [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M233e.

La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix.

by Payne, Adrian [autor.] | Benassini, Marcela [revisión] | Díaz Mena, Luis J [traductor].

Series: Colección pearson de marketing ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ...

Marketing plan development guide / Paul Renshaw.

by Renshaw, Paul [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R421m.

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