Marketing management : analysis, planning, implemantation and control : instructor`s resource manual and video guide / Philip Kotler.
Material type:
TextLanguage: English Publisher: New Jersey : Prentice Hall, 1997Edition: 9 editionDescription: 508 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132435284Subject(s): Planeación de mercadeo | Mercadeo | Investigación de mercadeoDDC classification: 658.8
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