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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor].

Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Brandmaps : the competitive marketing strategy game / Randall G Chapman.

by Chapman, Randall G [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Other title: Competitive marketing strategy game.Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH466b.

Administración financiera / James C. Van Horne ; traducción María del Carmen Paniagua Gómez de Reyes ; revisión técnica Alejandro Roberto Rodas Carpizo.

by Van Horne, James C [autor.] | Paniagua Gómez de Reyes, María Del Carmen [traductor] | Rodas Carpizo, Alejandro Roberto.

Edition: 9a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / V217a.

Marketing management : analysis, planning, implementation and control / Phillip Kotler.

by Kotler, Philip [autor.].

Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt.

Marketing management : analysis, planning, implemantation and control : instructor`s resource manual and video guide / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mi.

Principles of marketing : instructor's resource manual with video guide / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874pi.

Principles of marketing : test item file / Philip Kotler, Gary Armstrong.

by Kotler, Philip - Armstrong, Gary [coautor].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874t.

Administración / Stephen P. Robbins, Mary Coulter ; traducción : Manuel Ortiz Staines.

by Robbins, Stephen P, 943- [autor.] | Coulter, Mary K.

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / R636a.

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

by Sudharshan, Devanathan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S943m.

Historia económica mundial : relaciones económicas internacionales desde 1850 / James Foreman Peck ; traducción Esther Rabasco y Luis Toharia ; editor Juan Stumpf.

by Foreman-Peck, James [autor.] | Rabasco Espariz, María Esther [traductor] | Stumpf, Juan [editor] | Toharia Cortés, Luis [traductor].

Edition: 2a edition revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / F715h, ...

Introduction to financial accounting / Charles T. Horngren, Gary L. Sundem, John A Elliott.

by Horngren, Charles T, 1926- [autor.] | Elliott, John A | Sundem, Gary L.

Series: Prentice Hall series in accountingEdition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Other title: Financial accounting.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / H813a.

Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice.

by Keegan, Warren J [autor.] | Prentice, Esmé Frances, Tr.

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1).

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / O58i.

International financial markets / J. Orlin Grabbe.

by Grabbe, J Orlin [autor.] | Cohan, Teresa [editor].

Edition: 3th. edition / Assistant editor Teresa Cohan.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.45 / G727i.

The new finance : the case against efficient markets / Robert A Haugen.

by Haugen, Robert A [autor.].

Series: Contemporary issues in financeMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / H371n.

Case studies in modern corporate finance / Robert W White.

by White, Robert W, 1940- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.152 / W582c.

Financial services and financial institutions : value creation in theory and practice / J. Kimball Dietrich.

by Dietrich, J Kimball [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / D566f.

Multinational financial management / Alan C Shapiro.

by Shapiro, Alan C [autor.].

Edition: 3th. edition / Editor in chief Jim Boyd.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / S529m.

Introduction to management accounting / Charles T. Horngren, Gary L. Sundem, William O. Stratton.

by Horngren, Charles T. - Foster, George, Coaut. - Coro Pando, Julio [coautor].

Edition: 10 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / H813i.

Cost accounting : A managerial emphasis / Charles T. Horngren , George Foster, Srikant M. Datar.

by Horngren, Charles [autor.] | Data Srikant M | Foster George | Horngren, Charles T.

Edition: Ninth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.42 / H831c.

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