Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
Material type:
TextLanguage: English Publisher: Philadelphia, PA : Kogan Page, 2014Edition: Third editionDescription: xx, 409 páginasages : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780749471026; 9780749471033Subject(s): Mercadeo en las redes sociales | Mercadeo -- Administración | Mercadeo por internet | Planificación estratégicaDDC classification: 658.872 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / R952u 2014 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022649 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / R952u 2014 (Browse shelf(Opens below)) | Ej.2 | Available | 7101022650 |
Incluye índice.
1. So... You want to go digital? ; 2. @first... think! ; 3. Then build your channel ; 4. Is it working? ; 5. Are customers finding you? ; 6. Understanding social media ; 7. Understanding e-mail marketing ; 8. Understanding mobile marketing ; 9. Understanding performance marketing ; 10. Understanding online public relations.
The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go--
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