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		Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. by Goldstein, Noah J [autor.] \| Cialdini, Robert B \| Martin, Steve J. Edition: First. hardcover edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2008Online access: Contributor biographical information \| Publisher description \| Sample text \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / G624y. Place hold Request article Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b. Place hold Request article Add to cart (remove)
		Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. by Hanlon, Patrick [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H241p. Place hold Request article Add to cart (remove)
		Brand Leadership : Building Assets In an Information Economy / David A. Aaker y Erich Joachimsthaler. by Aaker, David A [autor.] \| Erich, Joachimsthaler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 A111b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.11 / A111b 2004. Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		Brand sense / Martin Lindstrom : sensory secrets behind the stuff we buy :. by Lindström, Martin, 1970- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 L753b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Primal branding : Create zealots for your brand, your company, and your future / Patrick Hanlon. by Hanlon, Patrick [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 H241p. Place hold Request article Add to cart (remove)

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