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Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Introducción a la microeconomía : comportamientos, intercambio y mercados / Miguel Cuerdo Mir, Ma. Teresa Freire Rubio.

by Cuerdo Mir, Miguel [autor.] | Freire Rubio Maria Teresa.

Series: Colección UniversidadEdition: 2a. edition / Revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / C965i.

El consumo de la tercera edad / Ildefon Grande Esteban.

by Grande Esteban, Ildefonso [autor.] | Universidad Pública de Navarra.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G751c.

El Consumo de servicios culturales / Manuel Cuadrado García, Gloria Berenguer Contrí.

by Cuadrado García, Manuel [autor.] | Berenguer Contrí, Gloria.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C961c.

Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo.

by Lambin, Jean-Jacques, 1933- [autor.] | Cedillo, Mark [traductor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ...

De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies.

by Setó Pamies, Dolors [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d.

Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.] | Ruiz de Maya, Salvador.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario | Molero Ayala, Víctor Manuel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ...

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Marketing croscultural / Ildefonso Grande.

by Grande Esteban, Ildefonso [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ...

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban.

by Alonso Rivas, Javier [autor.] | Grande Esteban, Ildefonso.

Edition: 6a. edición revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ...

Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina.

by Rufín Moreno, Ramón [autor.] | Medina Molina, Cayetano.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m.

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja.

by Palomares Borja, Ricardo [autor.].

Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma.

La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador [autor.] | Grande Esteban, Ildefonso, 1954-.

Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013.

Persona no consumidor : antropología, neurociencia y hormonas para el marketing / Javier Rovira.

by Rovira, Javier [autor.].

Edition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega, ESIC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R875p 2017.

Cualitativa-mente : los secretos de la investigación cualitativa / Pepe Martínez.

by Martínez, Pepe [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M386c 2008.

Introducción a la investigación de mercados / coordinadores María Jesús Merino Sanz [y otros tres].

by Merino Sanz, María Jesús [coordinador.] | Pintado Blanco, Teresa [coordinador.] | Sánchez Herrera, Joaquín [coordinador.] | Grande Esteban, Ildefonso [coordinador.].

Series: Libros Profesionales de EmpresaEdition: Segunda edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / IN61i 2015.

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