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		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Brand América : the mother of all brands / Simon Anholt, Jeremy Hildreth. by Anholt, Simon [autor.] \| Hildreth, Jeremy [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Cyan Books, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A596b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)
		The luxury strategy : break the rules of marketing to build luxury brands / / Jean-Noël Kapferer, Vincent Bastien. by Kapferer, Jean-Noël [autor.] \| Bastien, Vincent. Edition: Second. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: London : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K171l 2012, ... Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Segundo Foro Lowxury Marketing 7 de junio de 2012 / Colegio de Estudios Superiores de Administración - CESA ; Carlos Fernando Vega gerente revista FM publicidad y mercadeo ; José Manuel Restrepo Abondano rector del CESA. by Colegio de Estudios Superiores de Administración - CESA \| Vega, Carlos Fernando \| Restrepo Abondano, José Manuel. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691s 2012, ... Not available: Biblioteca CESA: Confidencial (1). Place hold Request article Add to cart (remove)
		The oprah effect : see the secret behind her midas touch / CNBC Original ; reported by Carl Quintanilla. by Sarno, Bridget \| Quintanilla, Carl. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: New York : CNBC Original, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / OP62 2009. Place hold Request article Add to cart (remove)
		Foro : Marketing de bienes de lujo / Adriana Manrique ; Colegio de Estudios Superiores de Administración - CESA,. by Colegio de Estudios Superiores de Administración - CESA \| Manrique, Adriana. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691f 2012, ... Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		Nation branding : Concepts, Issues, Practice / Keith Dinnie. by Dinnie, Keith [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008. Place hold Request article Add to cart (remove)
		The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler. by Till, Brian D [autor.] \| Donna, Keckler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 A111b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex. by Essex, Andrew, 1965- [autor.]. Edition: First.edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / E787e 2017. Place hold Request article Add to cart (remove)
		Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / editor Information Resources Management Association. by Information Resources Management Association. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hershey : IGI Global, Business Science Reference, 2018Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / D574d 2018, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)

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