Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
Material type: TextLanguage: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Description: xiv, 324 páginas : ilustraciones, mapas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230230733; 9780230230736; 9780230230736Subject(s): Marca de productos -- Administración | Marca de productos -- Países desarrollados | Competencia Económica Internacional | Turismo -- Marketing | Administración de productos | Relaciones internacionales | Turismo -- United Arab Emirates -- Dubai -- Case studiesDDC classification: 658.827Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
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General | 658.827 / G721p (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016974 |
Total holds: 0
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