Normal view MARC view ISBD view

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced /

Govers, Robert

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - xiv, 324 páginas : ilustraciones, mapas ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0230230733 9780230230736 9780230230736

Subjects--Topical Terms:
Marca de productos--Administración
Marca de productos--Países desarrollados
Competencia Económica Internacional.
Turismo--Marketing.
Administración de productos.
Relaciones internacionales.

Subjects--Index Terms: Turismo -- United Arab Emirates -- Dubai -- Case studies

Dewey Class. No.: 658.827 / G721p

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Codigo QR