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		La dirección publicitaria / Enrique Ortega Martínez. by Ortega Martínez, Enrique [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O771d. Place hold Request article Add to cart (remove)
		Advertising management / Rajeev Batra [y otros]. by Batra, Rajeev [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Publicidad / William F. Arens ; traducción de Rosa María Rosas Sánchez , revisión técnica Ivonne Raso Arcaute. by Arens, William F [autor.] \| Rosas Sánchez, Rosa María [traductor .] \| Raso Arcaute, Ivonne [revisión .]. Edition: 7a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A681p 2000, ... Place hold Request article Add to cart (remove)
		Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López. by González Lobo, María Angeles [autor.] \| Carrero López, Enrique. Edition: 2a. edition / revisada y ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m. Place hold Request article Add to cart (remove)
		Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p. Place hold Request article Add to cart (remove)
		Publicidad : principios y práctica / William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero ; revisión técnica María de los Angeles Ramos Solano. by Wells, William [autor.] \| Burnett, John \| Herrero, María [traductor] \| Moriarty, Sandra \| Ramos Solano, María de lol Ángeles [revisión]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453p. Place hold Request article Add to cart (remove)
		Compradiccion : verdades y mentiras de por que las personas compran / Martin Lindstrom ; traduccion, Adriana Hassan. by Lindström, Martin, 1970- [autor.] \| Hassan, Adriana de [traductor] \| Traduccion De, nacimiento 1970. Buy ology : truth and lies about why we buy. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, 2013Publisher: [s.l.] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753c, ... Place hold Request article Add to cart (remove)
		Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley. by Roberts, Kevin, 1949- [autor.] \| Lafley, Alan George, 1947- [prólogo]. Edition: Second edition / ampliada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ... Place hold Request article Add to cart (remove)

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