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		Building brands directly : creating business value from customer relationships / Stewart Pearson. by Pearson, Stewart [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan business, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / P361b. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviäno. by Cerviäno, Julio [autor.]. Series: Economía y Gestión InternacionalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C419m. Place hold Request article Add to cart (remove)
		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		How to build a brand / Standford University ; John Kilcullen. by Standford University \| Kilcullen, John. Series: Stanford executive briefingsMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : Standford University, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / ST785h 2000. Place hold Request article Add to cart (remove)
		Mucho más que un nombre : una introducción a la gestión de marcas / Melissa Davis ; comentario teórico de Jonathan Baldwin ; traductor Sigrid Guitart. by Davis, Melissa [autor.] \| Baldwin, Johnathan \| Guitart, Sigrid. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261m 2006. Place hold Request article Add to cart (remove)
		The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition / revisada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : AIGA, New Riders, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493b1 2006, ... Place hold Request article Add to cart (remove)
		Branding : in five and a half steps / Michael Johnson. by Johnson, Michael, 1964- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, Thames & Hudson, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661b 2016. Place hold Request article Add to cart (remove)

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