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		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Brand Power / Edited by Paul Stobart. by Stobart, Paul, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)

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