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		Marketing : concepts and strategies / William M. Pride, O. C. Ferrel. by Pride, William M [autor.] \| Ferrel, O.C. Edition: Twelfth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton Mifflin, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Place hold Request article Add to cart (remove)
		Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw ; traducción Lorenzo Razo Morales. by Taylor, Weldon J. - Shaw, Roy T. - López Ballori, Eduardo [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238m. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Cómo entrar en el mercado / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez. by Corey, Raymond E [autor.] \| Cespedes, Frank V [coautor] \| Rosas Sánchez, Rosa María. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797c. Place hold Request article Add to cart (remove)
		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Douglas, Susan P. - Craig, C. Samuel [coautor]. Series: McGraw-Hill en MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g. Place hold Request article Add to cart (remove)
		Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by Fisk, Raymond P [autor.] \| Grove, Stephen J. (Stephen John), 1950- \| John, Joby, 1957-. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F538i. Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero. by Cámara Ibánez, Dionisio [autor.] \| Grande Esteban, Ildefonso, 1954- \| Hamad, José [traductor] \| Kotler, Philip, 1931- \| Moreno López, Yago [traductor] \| Otero, Andrés [editor]. Edition: Edición del milenio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K963m. Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Marketing : an introduction / Gary Armstrong and Phil Kotler. by Armstrong, Gary [autor.] \| Kotler, Philip, 1931-. Edition: Eighth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		El nuevo poder comercial : los cambios en la distribución / Rafael Soto. by Soto, Rafael. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / S718in 1995. Place hold Request article Add to cart (remove)
		Administración del mercadeo internacional / Carlos A. Uribe E. by Uribe E., Carlos A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / U762a 1992. Place hold Request article Add to cart (remove)
		El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Tom, 1843-1912 \| Haas, Roberto A [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g, ... Place hold Request article Add to cart (remove)
		Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro. by Pride, William M [autor.] \| Ferrell, O.C \| Jany Castro, José Nicolás, Revisor \| Rosas Lopetegui, Gloria Elizabeth [traductor]. Edition: 9a. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| McDaniel, Carl \| Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ... Place hold Request article Add to cart (remove)

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