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Marketing al día.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Caracas : DELNU, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M345m.

Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: Eighth. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014.

Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Hehman ; traducción Hugo Alberto Coronado P.

by Hehman, Raymond D [autor.] | Coronado P., Hugo Alberto [traductor].

Series: Serie Norma Desarrollo GerencialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H464d.

Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R.

by Kotler, Philip [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción : Adriana de Hassan.

by Levinson, Jay Conrad [autor.] | Hassan, Adriana de.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Editorial Normal, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L665t.

Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

by Christopher, Martín [autor.] | Majaro, Simón | McDonald, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s.

Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez.

by Putman, Anthony O [autor.] | Serna Gómez, Humberto | Villamizar Herrera, Jesús [traductor].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c.

How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper.

by Hiebing, Roman G. - Cooper, Scoot W [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h.

The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper.

by Hiebing, Román G [autor.] | Cooper, Scott W.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza.

by Guiltinan, Joseph P [autor.] | Paul, Gordon W | Rosas Lopetegui, Gloria Elizabeth [traductor] | Rosero Hinestroza, Roberto.

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ...

Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón].

by Cravens, David W [autor.] | Hills, Gerald E | Woodruff, Robert B.

Series: Marketing universitarioMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a.

estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars.

by Schnaars, Steven P [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e.

La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano.

by Mcdonald, Malcolm H. B [autor.] | Leppard, John W | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a.

Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m.

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García.

by Ries, Al [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e.

Marketing management : analysis, planning, implementation and control / Phillip Kotler.

by Kotler, Philip [autor.].

Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt.

La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix.

by Payne, Adrian [autor.] | Benassini, Marcela [revisión] | Díaz Mena, Luis J [traductor].

Series: Colección pearson de marketing ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ...

Marketing : theory and practice / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

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