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Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing.

by Johnson, Eugene M [autor.] | Scheving, Eberhard E [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J661s.

Estrategias actualizadas de marketing / Marketing Data Ltda.

by Marketing Data Ltda [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e.

Delivering knock your socks off service / Kristin Anderson, Ron Zemke.

by Anderson, Kristin, 1962- [autor.] | Zemke, Ron.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A545d.

Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque.

by Walther, George R [autor.] | Mejía Duque, María Victoria [traductor] | Posada Salazar, Octavio [traductor] | Rodríguez A., Luz M [editor].

Edition: Editora Luz M. Rodríguez A.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W237m.

Uno por uno : el marketing del Siglo XXI / Don Peppers.

by Peppers, Don [autor.] | Rogers, Martha [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ...

La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix.

by Payne, Adrian [autor.] | Benassini, Marcela [revisión] | Díaz Mena, Luis J [traductor].

Series: Colección pearson de marketing ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ...

La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan.

by Bernal, Armando [editor] | Dolan, Robert J [compilador] | Hassan, Adriana de [traductor] | Monárez, Lucrecia [editor].

Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ...

El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera.

by Kumar, Nirmalya [autor.] | García Madera, Marta [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K963m, ...

Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval.

by Münch Galindo, Lourdes [autor.] | Sandoval, Paloma.

Series: Biblioteca de administraciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ...

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O.C, 1943- [autor.].

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1).

Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina.

by Lehmann, Donald R [autor.] | Dávila R., Diana [revisión] | Mares Chacón, Jesús [editor] | Pecina, José Del Carmen | Romo Múño, José Humberto [traductor] | Winer, Russell S.

Edition: 4a. edition / Jesús Mares Chacón.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a.

Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas.

by Serra Sedeño, Francisco [autor.] | Morant Cimas, Alberto.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g.

Eso es lo que llamo buen servicio al cliente : trate a los clientes como usted quisiera ser tratado = That's what i call customer service / productor ejecutivo Arthur C. Passante ; director James A. Rogers ; escrito por David Lewis y Arthur L. Swerdloff.

by Rogers, James A [director] | Guaspari, Jhon | Passante, Arthur C [productor] | Lewis, David [escritor.].

Series: Video kit de capacitaciónMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Producciones P&B; Atrix Media, 1999Other title: That's what i call customer service.Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / ES76 1999, ...

El sistema de satisfacción del cliente en la calidad total : como definir estándares y procesos en función del cliente / Reinaldo Santos Gianni.

by Santos Gianni, Reinaldo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / S237s 1991.

El triángulo del mercadeo : cliente - producto - mercado / Carlos Díaz Cortés.

by Díaz Cortés, Carlos [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / D542me 1994.

El triángulo del mercadeo : cliente - producto - mercado / Carlos Díaz Cortés.

by Díaz Cortés, Carlos [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / D542t 1994.

Clientes de por vida / Gerardo González Uribe; Cesa, Incolda.

by González Uribe, Gerardo | Colegio de Estudios Superiores de Administración. Cesa | Incolda.

Series: Colección video empresarialMaterial type: Film Film; Type of visual material: videorecording Language: Spanish Publisher: Bogotá : P&B, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643ve 1997.

Servicio al Cliente y Telemercadeo : seminario interno Publicar Contact Center / Lucía González de Taborda.

by González de Taborda, Lucía.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643s 2001.

Servicio excelente al Cliente / Lucía G. de Taborda, Elizabeth Richoux.

by G. de Taborda, Lucía | Richoux, Elizabeth.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643s.

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