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The product development challenge : competing through speed, quality, and creativity / Editores Kim B. Clark, Steven C. Wheelwright.

by Clark, Kim B [editor.] | Wheelwright, Steven C, 1943- [editor.].

Series: Harvard business review bookMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / P964p 1995.

Creativity management : desarrollo de nuevos productos centrado en el cliente / Claudio León de la Barra Soto.

by León de la Barra Soto, Claudio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Santiago de Chile : Ediciones Universitarias de Valparaíso, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L563c 2017.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller y Vanitha Swaminathan.

by Keller, Kevin Lane, 1956- [autor.] | Swaminathan, Vanitha.

Edition: Fifth edition / edition global .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow, Inglaterra : Pearson, 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K29s 2020.

Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.

by Cooper, Robert Gravlin, 1943- [autor.].

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Cambridge, Massachusetts : Perseus Publishing, 2001Copyright date: ©2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776 2001.

Prototype to product : a practical guide for getting to market / Alan M. Cohen ; editors Mike Loukides and Meghan Blanchette .

by Cohen, Alan M [autor.] | Loukides, Mike [editor] | Blanchette, Meghan [editor].

Edition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: California : O'Reilly Media, 2015Copyright date: ©2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C678 2015.

Winning at new products : creating value through innovation / Robert G. Cooper.

by Cooper, Robert Gravlin, 1943- [autor.].

Edition: Fifth edition / revised and updated.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Basic Books, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776w 2017.

When coffee and kale compete : become grat at making products people will buy / Alan Klement.

by Klement, Alan [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: South Carolina : CreateSpace Independent Publishing Platform, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K64 2018.

User story mapping : discover the whole story, build the right product / Jeff Patton.

by Patton, Jeff [autor.].

Edition: Primera edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Sebastopol : O'Reilly Media Inc., 2014Copyright date: ©2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.05 / P322 2014.

Idea, producto y negocio : tres pasos en la creación de productos digitales innovadores / Justo Hidalgo.

by Hidalgo, Justo N, 1974- [autor,].

Edition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Libros de Cabecera, 2017Copyright date: ©2017Other title: Idea, producto y negocio : 3 pasos en la creación de productos digitales innovadores.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / H632 2017.

Sistema de Educación de Calidad - SEC / Crosby Associates International.

by Crosby Associates International.

Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [Washington D.C.] : United Videos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4013 / C949 1988.

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