Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.
Material type:
TextLanguage: inglés Publisher: Cambridge, Massachusetts : Perseus Publishing, 2001Copyright date: ©2001Edition: Third editionDescription: xiii, 425 páginas : ilustraciones, gráficas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0738204633Subject(s): Diseño de producto | Productos nuevos | Mercadeo | Adm_Innovación | Adm_Innovacción_Desarrollo de nuevos productosDDC classification: 658.575 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.575 / C776 2001 (Browse shelf(Opens below)) | Ej.1 | Available | 7101028941 |
Disponible en Ebsco Ebooks.
Incluye índice.
Chapter 1. Winning is everything Chapter 2. New products: problems and pitfalls ; Chapter 3.What separates the winners from the loser 4. Lessons for success: the critical success factors ; Chapter 5. The new product process: the stage-gate game plan ; Chapter 6. Discovery: the quest for breaktrought ideas ; Chapter 7. The early game: from discovery to development ; Chapter 8.Picking the winners: efective gates and portfolio management ; Chapter 9. Development, testing, and validation ; Chapter 10.The final play- into the market ; Chapter 11.Implementing the stage-gate new product process in your company ; Chaprter 12.A product innovation and technology strategy for your business
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