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		La gerencia de marca / George S. Domínguez ; traducción José Meza Nieto. by Dominguez, George S [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D671g. Place hold Request article Add to cart (remove)
		La comunicación global : cómo construir la imagen de una empresa / Christian Regouby. by Regouby, Christian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Delaware : Addison-Wesley Iberoamericana, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343co. Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		Gestión de la imagen corporativa : creación y transmisión de la identidad de la empresa / Luis Tejada Palacios. by Tejada Palacios, Luis [autor.]. Series: Libros de interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T266g. Place hold Request article Add to cart (remove)
		Comunicación estratégica : management y fundamentos de la imagen corporativa / Daniel Scheinsohn. by Scheinsohn, Daniel A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / S318c. Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Identidad corporativa / Joan Costa. by Costa, Joan [autor.]. Series: Biblioteca internacional de comunicaciónEdition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C837i. Place hold Request article Add to cart (remove)
		Marketing y calidad total : imagen de calidad y comunicación / Miguel Mazarrasa. by Mazarrasa, Miguel, 1942- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M475m. Place hold Request article Add to cart (remove)

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