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		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Gestión de marcas / Harvard Business Review. by Harvard Business Review [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : [s.e.], 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H339g. Place hold Request article Add to cart (remove)
		Big brother is dead : el día que el consumidor hizo callar a las marcas / Regueira, Javier. by Regueira, Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R344b. Place hold Request article Add to cart (remove)
		BrandSimple : how the Best Brands Keep it Simple and Succeed / Allen P. Adamson. by Adamson, Allen P [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A221b. Place hold Request article Add to cart (remove)
		Sound Business : how to use sound to grow profits and brand value / Julian Treasure. by Treasure, Julian [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Management Books 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / T784s. Place hold Request article Add to cart (remove)
		Best global brands 2012. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Interbrand, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B561b. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Lane Keller, Kevin [autor.]. Edition: 4ta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ... Place hold Request article Add to cart (remove)
		Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b. Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville. by Keller, Kevin Lane, 1956- [autor] \| Jaasso Hernand Borneville, Erika Montserrat [traductor]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008. Place hold Request article Add to cart (remove)
		Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b. Place hold Request article Add to cart (remove)
		Cómo crear marcas que funcionen / Alejo Sterman. by Sterman, Alejo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S838c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Las grandes marcas en Colombia : 50 íconos de historia / Juan Pablo Neira Luque editor. by Neira Luque, Juan Pablo [autor.]. Edition: 1a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : 360 Media, 2014Other title: Las grandes marcas en Colombia : cincuenta íconos de historia .Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G752g 2014, ... Place hold Request article Add to cart (remove)
		Mucho más que un nombre : una introducción a la gestión de marcas / Melissa Davis ; comentario teórico de Jonathan Baldwin ; traductor Sigrid Guitart. by Davis, Melissa [autor.] \| Baldwin, Johnathan \| Guitart, Sigrid. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261m 2006. Place hold Request article Add to cart (remove)

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