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la marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean\Noel Kapferer, Jean\Claude Thoening ; prólogo Asociación Promarca ; traducción Ramón Taix Rodríguez Monino.

by Kapferer, Jean-Noël [autor.] | Rodríguez Moñino, Ramón Taix [traductor] | Thoenig, Jean-Claude.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K171m.

Marketing / Peter McClure.

by Mcclure, Peter [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M166m.

Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales.

by Burnett, John J [autor.] | Ávila de Barón, Cecilia [traductor] | Balli Morales, Basilio | Suárez R, Martha Edna [editor].

Edition: Editora Martha Edna Suárez R.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ...

Microeconomía. / Dominick Salvatore ; traductor Julio Coro Pando.

by Salvatore, Dominick [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / S182m.

Fundamentos de marketing / William J. Stanton, [y otros] ; traducción Rosa María Rosas Sánchez.

by Stanton William J [autor.] | Etzel, Michael J [coautor] | Rosas Sánchez, Rosa María [traductor] | Walker, Bruce J [coautor].

Edition: 10 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ...

Manual de fusiones y adquisiciones de empresas / Juan Mascarenas Pérez\Inigo.

by Mascarenas Pérez Iñigo, Juan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill Interamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / M395m.

Cómo brindar un servicio integral al cliente : lo mejor de las estrategias Kaizen : creación de un poderoso y funcional programa de servicio al cliente / Patricia Wellington ; edition Lily Solano Arévalo ; translator Angela García Rocha ; revised téc. Roberto Hinestroza.

by Wellington, Patricia [autor.] | García Rocha, Angela [traductor] | Hinestroza, Roberto | Solano Arévalo, Lily [editor].

Series: Lo mejor de las estrategias KaizenMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGRAW\HILL, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W452c.

Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; translator Alfredo Anton Moreno.

by Stanton William J [autor.] | Anton Moreno, Alfredo [traductor] | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill Interamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / S792v 1995, ...

La investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R. - Madden, Thomas J [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D579i.

The new positioning : the latest on the worlds \1 business strategy / Jach Trout, Steve Rivkin.

by Trout, Jach - Rivkin, Steve [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n.

Distribución comercial / coordinador Enrique Carlos Díez de Castro.

by Díez de Castro, Enrique Carlos [autor.].

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D568d.

Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; Traducción de Gloria E. Rosas Lopetegui.

by Kinnear, Thomas C [autor.] | Rosas Lopetegui, Gloria E [traductor] | Taylor, James R [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / K51i, ... Not available: Biblioteca CESA: Damaged (1).

Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro.

by Pride, William M [autor.] | Ferrell, O.C | Jany Castro, José Nicolás, Revisor | Rosas Lopetegui, Gloria Elizabeth [traductor].

Edition: 9a. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1).

Marketing internacional avanzado / Josep Bertrán.

by Bertrán, Josep [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Mcgraw\Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / B548m.

The new products workshop : hands\on tools for developing winners / Barry Feig.

by Feig, Barry [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F297n.

Práctica de la franquicia / Enrique C. Díez de Castro ; José Luis Galán González.

by Díez de Castro, Enrique Carlos [autor.] | Galán González, José Luis.

Series: Serie McGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8708 / D568p, ...

Comercialización y venta de servicios financieros / Peter J. Mcgoldrick . Steven J. Greenland ; traducción de Gonzálo Gómez.

by Mcgoldrick, Peter J [autor.] | Gómez, Gonzálo [traductor] | Greenland, Steven J [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill Interamericaña de España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / M478c.

El jefe de producto : Guía práctica del product manager / Richard Handscombe.

by Handscombe, Richard [autor.].

Series: McGraw de ManagementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j.

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