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Calidad total en la gestión de servicios : Cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry ; traducción Claudio L. Soriano Soriano.

by Zeithaml, Valarie A [autor.] | Berry, Leonard L | Parasuraman, A | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / Z48c.

Cambios creativos en servicios / James L. Heskett, W. Earl Sasser, Jr., Christopher W. L. Hart ; traducción Ignacio Ma. Martínez de Onate.

by Heskett, James L [autor.] | Martínez de Oñate, Ignacio María [traductor] | Sasser, Earl, Jr | Hart, Christopher W. L.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H583c.

La profesión de vender : técnicas de formación y entrenamiento / Pat Weymes ; traducción Prolingua, traductora Gisela Conde ; dirección y revisión técnica Caridad Clemente Aparicio.

by Weymes, Pat [autor.] | Clemente Aparicio, Caridad [revisión] | Conde, Gisela [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / W549p.

Auditorias de calidad para mejorar su comportamiento / Dennis R. Arter ; versión española por Jesús Nicolau Medina, Mercedes Gonzalbes Ballester.

by Arter, Dennis R [autor.] | Gonzalbes Ballester, Mercedes | Nicolau Medina, Jesús.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / A786a.

Opportunities in direct marketing careers / Anne Basye ; foreword by Jim Kobs.

by Basye, Anne [autor.].

Series: VGM opportunities seriesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : VGM Career Horizons, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B297o.

Essentiales of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

by Barban, Arnold M. - Cristol, Steven M [coautor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / B228e.

AMA complete guide to small business marketing / Kenneth J Cook.

by Cook, Kenneth J. (Kenneth Joseph) [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C771a.

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

Titulos Valor / Bolsa de Bogotá.

by Bolsa de Bogotá.

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Bolsa de Bogotá, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 346.09 / B687t.

Reengineering the corporation : a manifesto for business revolution / Michael Hammer & James Champy.

by Hammer, Michael, 1948-2008 [autor.] | Champy, James, 1942-.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / H224r.

Principios de finanzas corporativas / Richard A. Brealey, Stewart C. Myers ; traducción Carmen Ansotegui Olcoz, Manuel A. Espitia Escuer, Julio Jiménez Martínez ; revisión técnica Prosper Lamothe.

by Brealey, Richard A [autor.] | Ansotegui Olcoz, María Del Carmen [traductor] | Espitia Escuer, Manuel A [traductor] | Jiménez Martínez, Julio [traductor] | Lamothe Fernández, Prosper [revisión] | Myers, Stewart C.

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / B828p.

Estrategia de empresa y recursos humanos : una visión dinámica de la empresa / Juan Ignacio Elorduy Mota.

by Elorduy Mota, Juan Ignacio [autor.].

Series: Serie McGraw\Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / E48e.

Ventas : hablan los maestros / Barry J. Farber, Joyce Wycoff ; traducción Jesús Villamizar Herrera, asesoría y revisión técnica Humberto Serna Gómez.

by Farber, Barry J [autor.] | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor] | Wycoff, Joyce.

Series: Serie empresarial LegisMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / F219v.

Crear empresas : misión de todos / Jorge E. Jiménez P., Melquicedec Lozano P., Rodrigo Varela V.

by Jiménez P., Jorge E [autor.] | Lozano P., Melquicedec | Varela V., Rodrigo.

Series: Serie textos universitarios del Icesi ; 21Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Instituto Colombiano de Estudios Superiores de INCOLDA, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.04 / J61c.

La dirección de personal en la empresa : guía sobre el comportamiento en las organizaciones / John W. Hunt ; prólogo de Pilar Rojo Mata ; traducción Francisco Ortiz Chaparro.

by Hunt, John W [autor.] | Ortíz Chaparro, Francisco [traductor] | Rojo Mata, Pilar.

Series: Serie McGraw\Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / H939d.

El poder en las organizaciones : política e influencia en una empresa / Jeffrey Pfeffer ; traducción José Real Gutiérrez.

by Pfeffer, Jeffrey [autor.] | Real Gutiérrez, José [traductor].

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / P524p.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t.

Lo que las empresas deben hacer para lograr una transformación total : guía para crear y dirigir el cambio / Richard Beckhard, Wendy Pritchard ; traducción Jorge Cárdenas Nannetti.

by Beckhard, Richard [autor.] | Cárdenas Nannetti, Jorge, 1906- [traductor] | Pritchard, Wendy.

Series: Empresas y empresarios | Interes generalEdition: Edición Armando Bernal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / B396l, ...

Fondos de garantia y sus posibilidades para la microempresa / katherine Stearns.

by Stearns, Katherine [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Acción Internacional, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.671 / S799f.

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