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Principles of marketing : test item file / Philip Kotler, Gary Armstrong.

by Kotler, Philip - Armstrong, Gary [coautor].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874t.

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

by Sudharshan, Devanathan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S943m.

Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice.

by Keegan, Warren J [autor.] | Prentice, Esmé Frances, Tr.

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1).

International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / O58i.

International financial markets / J. Orlin Grabbe.

by Grabbe, J Orlin [autor.] | Cohan, Teresa [editor].

Edition: 3th. edition / Assistant editor Teresa Cohan.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.45 / G727i.

The new finance : the case against efficient markets / Robert A Haugen.

by Haugen, Robert A [autor.].

Series: Contemporary issues in financeMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / H371n.

La esencia de la mercadotecnia / Simón Majaro ; traducción Luis J. Díaz Mena.

by Majaro, Simón - Díaz Mena, Luis J [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M233e.

La esencia de la investigación de mercados / Peter Chisnall.

by Chisnall, Peter [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH542e.

La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix.

by Payne, Adrian [autor.] | Benassini, Marcela [revisión] | Díaz Mena, Luis J [traductor].

Series: Colección pearson de marketing ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ...

Estadística para los negocios y la economía / Paul Newbold ; traducción Macarena Estevez Muñoz ... [y otros] ; revisión técnica Alberto Maydeu Olivares.

by Newbold, Paul, 1945-2016 [autor.] | Estevez Muñoz, Macarena [traductor] | Maydeu Olivares, Alberto.

Edition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 519.5 / N533e.

Marketing plan development guide / Paul Renshaw.

by Renshaw, Paul [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R421m.

Introducción a la microeconomía / John Sloman ; con la colaboración de Mark Sutcliffe ; traducción Esther Rabasco.

by Sloman, John [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / S634i.

Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C [autor.] | Minor, Michael, 1950-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c.

Marketing / Joel R. Evans, Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m.

Microeconomía, teoría y aplicaciones / Jack Hirshleifer.

by Hirshleifer, Jack [autor] | Glazer, Amihai [autor].

Edition: 5 Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / H669m, ...

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A [autor.] | Peterson, Robert A. (Robert Allen), 1944-.

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K39s.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H [autor.] | Wright, Lauren.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p.

Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R Reeder.

by Brierty, Edward G, 1925- [autor.] | Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B853b.

Hospitality cases in marketing and operations / Anna Graf Williams ; Jennifer Adams Aldrich, Karen J. Hall, [consultants].

by Williams, Anna Graf [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / W721h.

Cases in strategic marketing management : an integrated approach / William J. McDonald.

by Mcdonald, William J., Ph. D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M135c.

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