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Buyology : truth and lies about why we buy / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: New York : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L753b.
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Study guide : principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] | Armstrong, Gary. Edition: 12.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874s.
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Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli. by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary. Edition: 12a. edition / editor Alberto Canizal.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...
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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl. Edition: Edición 9.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.
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Principles of contemporary marketing / David L. Kurtz. by Kurtz, David L [autor.]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969p, ... Not available: Biblioteca CESA: Damaged (1).
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] | Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...
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Marketing / Richard L. Sandhusen. by Sandhusen, Richard L [autor.]. Series: Business Review BooksEdition: Fourth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.
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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by Ferrell, O.C [autor.] | Hartline, Michael D [coautor]. Edition: Fourth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).
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