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		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald. by Chernatony, Leslie - Mcdonald, Malcolm [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c. Place hold Request article Add to cart (remove)
		Sales Management / Chris Noonan. by Noonan, Chiris J [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / N816s. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		Marketing strategy and uncertainty / Sharan Jagpal. by Jagpal, Sharan, 1947- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m. Place hold Request article Add to cart (remove)
		Business objectives / Vicki Hollett. by Hollett, Vicki [autor.]. Series: New editionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Oxford University Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2461 / H737b. Place hold Request article Add to cart (remove)
		Business basics / DAvid Grant and Robert McLarty. by Grant, David [autor.] \| Mclarty, Robert. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Oxford University Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2461 / G761b. Place hold Request article Add to cart (remove)
		La organización horizontal : la forma que transformará radicalmente el desempeno de las organizaciones del Siglo XXI / Frank Ostroff ; traducción Ma. del Pilar Carril Villareal ; Esperanza Issa González ; revisión técnica Noé Urzúa Bustamante. by Ostroff, Frank [autor.] \| Carril Villarreal, María del Pilar [traductor] \| Issa González, Esperanza [traductor] \| Urzúa Bustamante, Noé [revisión]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / O856o. Place hold Request article Add to cart (remove)
		Análisis moderno de la competitividad / Sharon M. Oster ; traducci''on Guadalupe Meza Staines ; revisión técnica Noé Urzúa Bustamante. by Oster, Sharon M [autor.] \| Meza Staines, Guadalupe [traductor] \| Urzúa Bustamante, Noé. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / O852a. Place hold Request article Add to cart (remove)
		Nuevas reflexiones acerca de las organizaciones de negocios : el éxito basado en la integridad de las personas / Robert C. Solomon ; María del Pilar Carril Villareal, traductor. by Solomon, Robert C [autor.] \| Carril Villareal, María del Pilar. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / S689n. Place hold Request article Add to cart (remove)
		Las ideas y la práctica de la administración : los principales desafíos en la era moderna / W. Jack Duncan ; traducción: María del Pilar Carril Villarreal ; revisión técnica: Noé Urzúa Bustamante. by Duncan, Walter Jack [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / D911i. Place hold Request article Add to cart (remove)
		La tecnología de la información y la paradoja de la productividad : cómo evaluar el valor de las inversiónes en tecnología de la información / Henry C. Lucas ; traducción Daniel Rey Díaz. by Lucas, Henry C [autor.] \| Rey Diaz, Daniel [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4038 / L933t. Place hold Request article Add to cart (remove)
		Recreación de las corporaciones : un diseño organizacional para el Siglo XXI / Russell L. Ackoff ; traducción Arturo Aparicio Vázquez ; revisión técnica Noé Urzúa Bustamante. by Ackoff, Russell L [autor.] \| Aparicio Vázquez, Arturo [traductor] \| Urzúa Bustamante, Noé [revisión]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.406 / A182r. Place hold Request article Add to cart (remove)
		La revolución capitalista en Latinoamérica : la transformación económica que está ocurriendo en los países de América Latina / Paul Craig Roberts, Karen LaFollete Araujo ; con una introducción de Peter Bauer ; traducción: Adriana Arrieta Munguía ; revisión técnica: Noé Urzúa Bustamante. by Roberts, Paul Craig, 939- [autor.] \| Araujo, Karen Lafollette, 960-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.98 / R643r. Place hold Request article Add to cart (remove)
		Las capacidades de aprendizaje en la organización : cómo aprender a generar y difundir ideas con impacto / Arthur K. Yeung...[y otros] ; traducción Pilar Mascaró Sacristán ; edición Lilia Guadalupe Aguila Iriarte. by Glinow, Mary Ann Von [autor.] \| Aguilar Iriarte, Lilia Guadalupe [editor] \| Mascaró Sacristán, Pilar [traductor] \| Nason, Stephen W \| Ulrich, David O \| Yeung, Arthur K. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / Y48c. Place hold Request article Add to cart (remove)
		Hot groups : grupos que energizan la efectividad organizacional / Jean Lipman\Blumen ; Harold J. Leavitt ; traducción Pilar Mascaró Sacristán ; revisión técnica Javier Enríquez Brito. by Lipman-Blumen, Jean [autor.] \| Aguilar Iriarte, Lilia Guadalupe \| Alizeri Fernández, Ester [editor] \| Leavitt, Harold J \| Mascaró Sacristán, Pilar [traductor] \| Enríquez Brito, Javier [revisión.]. Edition: edición Ester Alizeri Fernández, Lilia Guadalupe Aguilar Iriarte.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3145 / L764h. Place hold Request article Add to cart (remove)
		Las fábricas del conocimiento : la administración del capital intelectual en Toshiba / W.\ Mark Fruin ; traducción María Teresa Rodríguez Coppola ; revisión técnica Othón Juárez Hernández. by Mark Fruin, W [autor.] \| Juárez Hernández, José Othón [revisión] \| Rodríguez Coppola, María Teresa [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / F944f. Place hold Request article Add to cart (remove)
		Administración de la compensación : sueldos, incentivos y prestaciones / Othón Juárez Hernández ; revisión técnica Nicolás Rodr¡guez Perego. by Juárez Hernández, Othón [autor.] \| Rodríguez Perego, Nicolás [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.32 / J91a. Place hold Request article Add to cart (remove)
		El cambio basado en el aprendizaje : realidades sobre la transformación corporativa / Art Kleiner, George Roth ; con Ann Thomas, Toni Gregory, Edward Hamell ; traducción María del Pilar Carril Villarreal ; revisión técnica Daniel Díaz Del Castillo. by Kleiner, Art [autor.] \| Aguilar Iriarte, Lilia Guadalupe [editor] \| Alizeri Fernández, Ester [editor] \| Carril Villarreal, María del Pilar [traductor] \| Díaz Del Castillo, Daniel [revisión] \| Gregory, Toni \| Hamell, Edward \| Roth, George \| Thomas, Ann. Series: OxfordEdition: Edición Ester Alizeri Fernández, Lilia Guadalupe Aguilar Iriarte.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / K646c. Place hold Request article Add to cart (remove)

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