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		Buyology / Martin Lindstrom : truth and lies about why we buy. by Lindström, Martin, 1970- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 L753b. Place hold Request article Add to cart (remove)
		Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by Crane, Frederick G [autor.]. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658. 8 / C891m. Place hold Request article Add to cart (remove)
		Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by Kotler, Philip, 1931- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874mar. Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m. Place hold Request article Add to cart (remove)
		The marketing plan / William M. Luther : how to prepare and implement it. by Luther, William M [autor.]. Edition: 4a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Amacom, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 L973m. Place hold Request article Add to cart (remove)
		The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by Malone, Chris [autor.] \| Fiske, Susan T [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jssey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M257h 2013. Place hold Request article Add to cart (remove)
		Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Arthur, Lisa [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A788b 2013. Place hold Request article Add to cart (remove)
		Unrelenting innovation : how to create a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / T276u 2013. Place hold Request article Add to cart (remove)
		The new rules of marketing & PR : how to use social media, online video, mbile applications, blogs, news releases, & viral marketing to reach buyers directly / David Heerma Scott. by Meerman Scott, David [autor.]. Edition: 4a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / M495n. Place hold Request article Add to cart (remove)
		Primal branding : Create zealots for your brand, your company, and your future / Patrick Hanlon. by Hanlon, Patrick [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 H241p. Place hold Request article Add to cart (remove)
		The little book of market wizards : lessons from the greatest traders / Jack D. Schwager. by Schwager, Jack D [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.6 / S249l 2014. Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		Supply chain management : best practice / David Blanchard. by Blanchard, David [autor.]. Edition: 2da edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 B639s. Place hold Request article Add to cart (remove)

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