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The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Jssey-Bass, 2013Description: 196 páginas. : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118758151Subject(s): Mercadeo -- Aspectos psicológicos | Mercados -- Percepciones | Negocios y economía -- ConsumidoresDDC classification: 658.83
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / M257h 2013 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101021179 |
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Incluye índice (p.187-196)
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