Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Description: 230 páginas : ilustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 7981422421153Subject(s): Mercadeo | Sicología del consumidor | Comportamiento del consumidorDDC classification: 658.8342
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | 658.8342 Z22m (Browse shelf(Opens below)) | Ej. 1 | Ej. 1 | Available | Disponible Kindle No 003, 0048, 166, 167, 171, 172 | 0436 |
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Disponible Kindle.
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