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The essential scratch & sniff guide to becoming a wine expert / Richard Betts.

by Bėtts, Richard [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Houghton Mifflin Harcourt Publishing Company, 2013Other title: Essential scratch and sniff guide to becoming a wine expert /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 641.22 / B565e 2013.

The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.

by Rein, Irving J [autor.] | Kotler, Philip, 1931- | Shields, Ben.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R372e 2006.

Doing anthropology in consumer research / Patricia L. Sunderland, Rita M. Denny.

by Sunderland, Patricia L [autor.] | Denny, Rita M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge. Taylor & Francis Group, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S958d 2007.

Financial aspects of marketing / Keith Ward, The Chartered Institute of Marketing - CIM.

by Ward, Keith, 1949- [autor.] | The Chartered Institute of Marketing - CIM.

Series: : The marketing series studentMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Rouledge, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / W256f 2011.

Let's get real or let's not play : transforming the buyer/seller relationship / Mahan Khalsa, Randy Illig.

by Khalsa, Mahan [autor.] | Illig, Randy.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K452l 2008.

The seven steps to nirvana : strategic insights into e-business transformation / Mohan Sawhney, Jeff Zabin.

by Sawhney, Mohanbir S [autor.] | Zabin, Jeff.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S271s 2001.

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson, Jeannie Levinson, Amy Levinson.

by Levinson, Jay Conrad [autor.] | Levinson, Jeannie | Levinson, Amy.

Edition: Fourth. edition / actualizada y ampliada .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, New York : Houghton Mifflin Company, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L665g 2007.

Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary.

by Parker, Geoffrey [autor.] | Van Alstyne, Marshall | Choudary, Sangeet Paul.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : W.W. Norton & Company, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P238p 2016.

Social media made me rich : here's how it can do the same for you / Matthew Loop.

by Loop, Matthew [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Morgan James Publishing, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L863r 2016.

Platform : the art and science of personal branding / Cynthia Johnson.

by Johnson, Cynthia [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Lorena Jones Books, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / J661p 2019.

Measuring customer experience : how to develop and execute the most profitable customer experience strategies / Philipp Klaus.

by Klaus, Philipp [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Palgrave Macmillan, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / K636m 2015, ...

Purple cow : transform your business by being remarkable / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Books, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585p 2005.

Building a storybrand : clarify your message so customers will listen / Donald Miller.

by Miller, Donald E, 1971- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Other title: Building a story brand.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M647b 2017.

The culting of brands : turn your customers into true believers / Douglas Atkin.

by Atkin, Douglas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AT873c 2004.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018.

Brand protection in the online world : a comprehensive guide / David N. Barnett .

by Barnett, David N [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres, Reino Unido ; New York : KoganPage, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / B261b 2017.

Top of mind : use content to unleash your influence and engage those who matter to you / John Hall.

by Hall, John Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / H174t 2017.

The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington.

by Pennington, Alan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido ; New York, Pearson, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P414c 2016, ...

Winning at new products : creating value through innovation / Robert G. Cooper.

by Cooper, Robert Gravlin, 1943- [autor.].

Edition: Fifth edition / revised and updated.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Basic Books, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776w 2017.

Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

by Maex, Dimitri [autor.] | Brown, Paul B [Autor].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: New York : Crown Business, 2012Copyright date: ©2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B639 2012.

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