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La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano.

by Lamb, Charles W, 1944- [autor] | Hair, Joseph F [autor] | Mascaró Sacristán, Pilar | Mcdaniel, Carl, Jr, 1941- [autor] | Ramos Solano, María de lol Ángeles [revisión] | Suárez Moreno, Mara Paulina.

Edition: Septima edición. Edición del estudiante.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ...

MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr., Joseph | Lamb, Charles W | Mcdaniel, Carl.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ...

El consumidor es el medio / Fernando Anzures.

by Anzures, Fernando [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Fernando Anzures, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / A598c 2013, ...

Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros].

by Malfitano Cayuela, Oscar [autor].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014.

Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / Barry Libert, Jon Spector.

by Libert, Barry, 1954- [autor.] | Spector, Jon.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey Pearson Education, Inc. (P) Audible, Inc 2009Availability: Items available for loan: Biblioteca CESA (16)Call number: EBR 658.8 / L695k , ...

Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández.

by Sanjaume, Alain [autor.] | Caplier, Arnaud | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015.

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

Shopper marketing : a how-to business story / Paul Barnett.

by Barnett, Paul [autor.].

Series: Consumer behavior collectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016.

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