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Why we buy, the science of shopping : updated and revised for the internet, the global consumer and beyond / Paco Underhill.

by Underhill, Paco [autor.].

Edition: edición ampliada y revisada .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Simon & Schuster Paperbacks, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U551w 2009, ...

Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet.

by Van Praet, Douglas [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / V217u.

Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [autor.].

Edition: First Simon & Schuster hardcover edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 2013Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496c.

Consumer behaviour in sport and events : marketing action / Daniel C Funk.

by Funk, Daniel C [autor.].

Series: Sports marketing seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A Sutton.

by Mullin, Bernard James [autor.] | Hardy, Stephen, 1948- | Sutton, William Anthony, 1951-.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Champaign, IL : Human Kinetics, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M959s.

Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon.

by Hanlon, Patrick [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H241p.

MKTG : student edition / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr., Joseph | Mcdaniel, Carl.

Edition: Seventh. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk 2014, ...

Consumer behaviour / Jim Blythe.

by Blythe, Jim [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013.

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