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Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp.

by Pedret, Ramón [autor.] | Camp, Francesc | Sagnier, Laura.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008.

Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage.

by Godin, Seth [autor.] | Mercado Weage, Gisela D [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ...

Administración del producto / Donald R. Lehmann, Russell S. Winer ; revisión técnica Diana Dávila R. ; traducción Jorge Humberto Romo Muñoz y José del Carmen Pecina.

by Lehmann, Donald R [autor.] | Dávila R., Diana [revisión] | Mares Chacón, Jesús [editor] | Pecina, José Del Carmen | Romo Múño, José Humberto [traductor] | Winer, Russell S.

Edition: 4a. edition / Jesús Mares Chacón.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L528a.

Las actitudes y el efecto de atracción / Gabriel Pérez Cifuentes.

by Pérez Cifuentes, Gabriel [autor.].

Series: Serie Tesis DoctoralesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Uniandes, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P438a.

Administracion estrategica de marca : branding / Kevin Lane Keller ; traduccion, Erika Montserrat Jaasso Hernand Borneville.

by Keller, Kevin Lane, 1956- [autor] | Jaasso Hernand Borneville, Erika Montserrat [traductor].

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291a 2008.

The experience economy : work is theatre every business a stage / B. Joseph Pine II, James H. Gilmore.

by Pine, B. Joseph [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.56 / P649e.

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Taylor & Francis Group, 2010Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / K927s.

Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas.

by Plazas Rojas, Fabio [autor.] | Aragón Marina, Inmaculada.

Series: MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i.

Diseño y desarrollo de productos / Karl T. Ulrich, Steven D. Eppinger ; revisión técnica Sergio Romero Hernández, Abiud Flores Valentín ; traductor Jorge Humberto Romo Muñoz.

by Ulrich, Karl T [autor.] | Eppinger, Steven D.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / U45d, ... Not available: Biblioteca CESA: Damaged (1).

Facilities planning / James A. Tompkins ... [y otros].

by Tompkins, James A [autor.].

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.2 / T662f.

Los secretos mejor guardados de Steve Jobs : ideas innovadoras que cambiaron el mundo / Carmine Gallo ; traductor Affán Buitrago.

by Gallo, Carmine [autor.] | Buitrago, Affán [traductor].

Series: GerenciaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / G172s, ... Not available: Biblioteca CESA: Damaged (1).

Las cuatro vidas de Steve Jobs : (1955\2011) / Daniel Ichbiah.

by Ichbiah, Daniel [autor.].

Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : LID, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / I16c.

Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [autor.].

Edition: First Simon & Schuster hardcover edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 2013Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496c.

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