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Brandmaps : the competitive marketing strategy game / Randall G Chapman. by Chapman, Randall G [autor.]. Edition: Fourth edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Other title: Competitive marketing strategy game.Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH466b.
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Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice. by Keegan, Warren J [autor.] | Prentice, Esmé Frances, Tr. Edition: 5 edition.Material type: Text; Literary form:
Not fiction
Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1).
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International marketing : analysis and strategy / Sak Onkvisit, John J Shaw. by Onkvisit, Sak [autor.] | Shaw, John J. Edition: Third edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / O58i.
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Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. by Rosenthal, Stephen R [autor]. Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / R813d, ... Not available: Biblioteca CESA: Damaged (1).
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R Reeder. by Brierty, Edward G, 1925- [autor.] | Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing. Edition: Third edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B853b.
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | McDaniel, Carl | Deras Quiñónez, Adolfo [traductor .]. Edition: 4a edición .Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
General;
Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ...
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