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Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ...

Preparing a budget : expert solutions to everyday challenges.

Series: Pocket mentorMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.154 / P927p.

The adventures of an IT leader / Robert D. Austin, Richard L. Nolan, Shannon O'Donnell.

by Austin, Robert D. (Robert Daniel), 1962- [autor.] | Nolan Richard L | O'donnell, Shannon.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business Press, 2009Online access: Recurso Digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4038 / A935a 2009, ...

Handbook of leadership theory and practice : an HBS centennial colloquium on advancing leadership / edited by Nitin Nohria, Rakesh Khurana.

by Khurana, Rakesh, 1948- [editor] | Nohria, Nitin, 1962- [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / H236h 2010.

The execution premium : linking strategy to operations for competitive advantage / Robert S. Kaplan, David P. Norton.

by Kaplan, Robert S [autor.] | David P., Norton.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Boston, Massachusetts : Harvard Business Press, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / K172e 2008. Not available: Biblioteca CESA: Lost (1).
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The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony...[y otros].

by Anthony, Scott D [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business Press, 2008Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4063 / A628i 2008.

Redefining Health Care : Creating Value-Based Competition on Results / Michael E. Porter y Elizabeth Olmsted Teisberg.

by Porter, Michael E [autor.] | Elizabeth, Olmsted Teisberg.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR332.1068 / P844c 2006.

Spanning Silos : The New CMO Imperative / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1).

Strategy Maps : Converting Intangible Assets into Tangible Outcomes / Robert S. Kaplan y David P. Norton.

by Kaplan, Robert S [autor.] | David P., Norton.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4012 / K172s 2004.

The adventures of an it leader / Robert D. Austin, Richard L. Nolan, Shannon O'Donnel.

by Austin, Robert D [autor.] | Nolan Richard L.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4038 A935a.

The India way : how India´s top business leaders are revolutionizing management / Peter Cappelli, Harbir Singh, Jitendra Singh, Michael Useem.

by Cappelli, Peter [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4092 / C247i 2010, ...

The India way : how India´s top business leaders are revolutionizing management / Peter Cappelli, Harbir Singh, Jitendra Singh, Michael Useem.

by Cappelli, Peter [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / C247i.

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m.

Immunity to change : how to overcome it and unlock potential in yourself and your organization / Robert Kegan, Lisa Laskow Lahey.

by Kegan, Robert [autor.] | Laskow Lahey, Lisa.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Press , 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.406 / K26i 2009.

Rethinking the MBA : business education at a crossroads / Srikant M. Datar, David A. Garvin, Patrick G. Cullen.

by Datar Srikant M [autor.] | Garvin, David A | Cullen, Patrick G.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 378.107 / D232r 2010.

The design of business : why design thinking is the next competitive advantage / Roger Martin.

by Martin, Roger L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Press, 2009Availability: Not available: Biblioteca CESA: Checked out (1).

Built to win : creating a world-class negotiating organization / Hallam Movius y Lawrence Susskind.

by Movius, Hallam [autor.] | Susskind, Lawrence.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4052 / M935b 2009.

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