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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann.

by Gupta, Sunil, 1958- [autor.] | Lehmann, Donald R.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G977m.

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  • Colegio de Estudios Superiores de Administración - CESA
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