Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / Indrajit Sinha, Thomas Foscht.
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TextLanguage: English Publisher: Basingstoke (England) : Palgrave MacMillan, 2007Description: xiv, 198 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230507549; 0230507549; 9780230507548Subject(s): Psicología del consumidor | Mercadeo -- Aspectos psicológicos | Mercadeo -- Aspectos sociales | Mercadeo -- Psychological aspects | Mercadeo -- Social aspectsDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only | Table of contents
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Biblioteca CESA
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General | 658.8 / S617r (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014660 |
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| 658.8 / S594m Marketing : conceptos y estrategias / | 658.8 / S594m 2012 Marketing : conceptos y estrategias / | 658.8 / S616c CRM a través de internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de internet / | 658.8 / S617r Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game / | 658.8 / S632p Patrocinadores : un nuevo y eficaz sistema de marketing / | 658.8 / S634c Cómo crecer cuando los mercados no crecen / | 658.8 / S634h How digital is your business? / |
Includes index.
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