Key account management : maximising profitability from major customers / John Rock.
Material type:
TextLanguage: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Edition: Second editionDescription: ix, 258 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1875680594Subject(s): Mercadeo | Mercadeo -- Clientes claves | Administración de ventas | Servicio al cliente | Vendedores y arte de vender -- Clientes claves | Vendedores y arte de vender -- Dirección y administración | Técnicas de ventas | Administración de mercadeoDDC classification: 658.87
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Subtítulo tomado de la carátula.
Reimpresión del 2000.
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