Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextLanguage: English Publisher: Boston, MA : Houghton Mifflin, 2001Edition: Second editionDescription: xxi, 681 páginas : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0618013261Subject(s): Investigación de mercados | Psicología del mercado | Comportamiento del consumidorDDC classification: 658.834
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| 658.834 / H565c Consumiendo : introducción al consumo y al consumidor colombiano / | 658.834 / H565c Consumiendo : introducción al consumo y al consumidor colombiano / | 658.834 / H848b Buyer behavior in marketing strategy / | 658.834 / H868c Consumer behavior / | 658.834 / H868c Consumer behavior / | 658.834 / H868co Comportamiento del consumidor / | 658.834 / L218m 1998 Marketing / |
Includes bibliographical references (p. 563\641) and indexes.
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