Cases in strategic marketing management : an integrated approach / William J. McDonald.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Description: viii, 352 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0023794240; 0023794240Subject(s): Casos en mercadeo | Planeación de mercadeo | Sistema de información en mercadeo | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Decision making -- Case studies | Mercadeo -- Decision making -- Computer programs | Mercadeo -- Management -- Case studies | Mercadeo -- Management -- Computer programsDDC classification: 658.802
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General | 658.802 / M135c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101010884 |
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| 658.802 / L728m 2004 Marketing engineering : computer-assisted marketing analysis and planning / | 658.802 / L728p 2017 Principles of marketing engineering and analytics / | 658.802 / M122i 2010 La información es bella / | 658.802 / M135c Cases in strategic marketing management : an integrated approach / | 658.802 / M345m 2013 Marketing para medios sociales : un planteamiento estratégico / | 658.802 / M345m 2021 Marketing metrics : the manager´s guide to measuring marketing performance / | 658.802 / M375m Marketing en la sociedad del conocimiento : claves para la empresa / |
Includes bibliographical references and index.
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