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		Solución de problemas en mercadotecnia / J. Donald Weinrauch ; traducción John Delvalle Tupper. by Weinrauch, J. Donald [autor.] \| Delvalle Tupper, John [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s. Place hold Request article Add to cart (remove)
		Marketing global / Warren J. Keegan ; Traducción de Esmé Frances Prentice. by Keegan, Warren J [autor.] \| Prentice, Esmé Frances, Tr. Edition: 5 edition.Material type: Text; Literary form: Not fiction Language: Spanish Publisher: Madrid : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Cases in strategic marketing management : an integrated approach / William J. McDonald. by Mcdonald, William J., Ph. D [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M135c. Place hold Request article Add to cart (remove)
		El nuevo sistema de información de marketing (SIMK) : una nueva generación de marketing que trabaja en equipo y por procesos / Fermín Garmendia Agirre, John R. Serna P. by Garmendia Agirre, Fermín [autor.] \| Serna P., John R. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editoral, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / G233n, ... Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber. by Bel, Egbert Jan Van [autor.] \| Sander, Ed \| Weber, Alan. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ... Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)

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