Marketing an introduction / Philip Kotler, Gary Armstrong.
Material type: TextLanguage: English Publisher: New Jersey : Prentice Hall, 1993Edition: 3 editionDescription: 632 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Segmentación de mercados | Consumidores | Planeación de mercadeo | Nuevos Productos | Mercadeo | Mercadeo -- Casos de estudio | Investigación de mercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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658.8 / K874m Mercadotecnia : análisis, planeación y control / | 658.8 / K874m Mercadotecnia / | 658.8 / K874m Mercadotecnia / | 658.8 / K874m Marketing an introduction / | 658.8 / K874m Marketing management : analysis, planning, implementation, and control / | 658.8 / K874m Marketing management : analysis, planning, implementation, and control / | 658.8 / K874m Marketing management : analysis, planning, implementation, and control / |
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