Media planning : a practical guide / Jim Surmanek.
Material type: TextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Description: 165 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844230464Subject(s): Planificación de los medios de publicidad | Planificación del mercadeo | Medios de comunicación de masasDDC classification: 659.13Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 659.13 / S961m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007190 |
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659.122 / B427a Advertising and promotion : an integrated marketing communications perspective / | 659.122 / B427a4 2018 Advertising and promotion : an integrated marketing communications perspective / | 659.122 / P431s 2009 Strategic advertising management / | 659.13 / S961m Media planning : a practical guide / | 659.132 / B724f Fundamentals of copy layout / | 659.14 / J124s Sonic branding : an introduction / | 659.142 / L847m 2001 Marketing radial : cómo incrementar la rentabilidad y la competitividad de las empresas / |
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