Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
Material type: TextLanguage: English Publisher: Boston, MA : Harvard Business School Press, c1991Description: xiv, 294 páginas. : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875842410; 0875842410Subject(s): Competitividad | Planeación de mercadeo | Competencia económica | Investigación de mercadeo | Administración industrialDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.8 / B223h (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101006743 |
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658.8 / B168m 2014 Marketing strategy and management / | 658.8 / B168m 2014 Marketing strategy and management / | 658.8 / B214c Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / | 658.8 / B223h Hearing the voice of the market : competitive advantage through creative use of market information / | 658.8 / B268m Marketing político / | 658.8 / B277m Marketing relacional / | 658.8 / B277m Marketing relacional / |
Includes bibliographical references and index.
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