Marketing management : a relationship approach / Svend Hollensen.
Material type: TextLanguage: English Publisher: [London] : Pearson, 2015Edition: Third. EditionDescription: 681 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780273778851; 978027377882; 9780273794851Subject(s): Mercadeo relacional | Mercadeo relacional -- Estudio de casos | Estrategias de mercadeo | Mercadeo -- Estudio de casosDDC classification: 658.8Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico |
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Recursos de información electrónicos y digitales | EBR658.8 / H722m 2015 (Browse shelf(Opens below)) | Ej, 1 | Available | Disponible Kindle No 166, 167, 171 | LE00147 |
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EBR658.8 / C556m 1997 Marketing Logistics / | EBR658.8 / C556r 2002 Relationship marketing : creating shareholder value / | EBR658.8 / G585 2010 Unleashing the SUPER Ideavirus / | EBR658.8 / H722m 2015 Marketing management : a relationship approach / | EBR 658.8 / L695k Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / | EBR 658.8 / L695k Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / | EBR 658.8 / L695k Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / |
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Incluye índice.
1. Assessing the competitiveness of the firm (internal) ; 2. Assessing the external marketing situation ; 3. Developing marketing strategies ; 4. Developing marketing programmes ; 5. Organising, implementing and controlling the marketing effort.
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.
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